Pay Your Payroll (h/t to Promise Phelon)

Promise Phelon, CEO of TapInfluence, simplified the optimal position for startups on intellectual property—patents, specifically—during a panel on IP at Boulder Startup Week last year.

(Paraphrasing, from memory.)

In a panel of all patent attorneys, the single startup-minded person cut through all the drama and noise with pristine clarity.

        PROMISE
My position on how to prioritize spending money on patents is this: pay your payroll.

Her spouse—a patent attorney, mind you—makes money from the opposite position and shared by the rest of the panel: IP is the most important thing in the universe.

Nope. Your people are. Prioritize around them first and do not get misled by terrible advice.