Geoffrey Poirier

...it slammed another blatant benefit straight into my own ignorant eyeholes the second I started playing with it: Man, would the tool make absorbing mistakes easy.

"Fear less" benefits launch conversations.

"Make more money if..." benefits live far beneath "make more money" benefits.

Do not assume Customers will grok how fantastic not spending money is.

"Benefits" - A magical word.

How to measure the tool's value?

There's a 43% chance I'm gonna financially waste 2500 hours in 2018.

Reality is, I could never retire from this because I do not love the domain. That's like winning a competition about something in which you don't give a damn.

This is an exercise in creating a win out of nothing by serving folks who deserve it and the learnings I gather in the process.

So your telling me there's a chance. No. No, not really.

Plus I would have a Founder-to-Exit notch on my post.

I declare (!) a major success as 10x in dollars the number of hours put into developing the solution for this project.