How Much Effort, Now?

I outlined 4 quarters — what humans call a year — each with its own Engineering theme...

What does effort look like?

I outlined 4 quarters — what humans call a year — each with its own Engineering theme:

  • q1: Out the Door
  • q2: UX, UX, UX!
  • q3: Monitoring, Reporting, and Billing
  • q4: Bulletproof & Prep for New Customers

Product & Engineering rule: Dates do not move, and we ship on dates.

If a feature does not make it, it does not make it. Kill your darlings.

This plan means revenue in q3.

Another way to look at this is zero dollars for, oh, 8 months.

If I put in no effort, no dollars seems fair.

But will I put in no effort? Not bloody likely.