Overall the Customer (M&W) benefits by…
- an easy opportunity to make more money
- spending less on employees because there’s no longer a need for super-geniuses on the Front Desk
- spending less on training
- spending less on internal compliance
- welcoming State audits
(Their Customers benefit by faster, more accurate service, too.)
Three measurable save money benefits, a measurable make more money if… benefit, an immeasurable fear less benefit, and a side effect benefit of better customer service.
“Benefits”. A magical word.
Smart people buy a benefit when it’s smart to do so. Smart people who make smart decisions makes a good starting point for a Customer.
They know when a benefit suits them when clearly communicated.
Communicate benefits with Pericles-like clarity.