Modern Magic

Overall the Customer (M&W) benefits by…

  • an easy opportunity to make more money
  • spending less on employees because there’s no longer a need for super-geniuses on the Front Desk
  • spending less on training
  • spending less on internal compliance
  • welcoming State audits

(Their Customers benefit by faster, more accurate service, too.)

Three measurable save money benefits, a measurable make more money if… benefit, an immeasurable fear less benefit, and a side effect benefit of better customer service.

“Benefits”. A magical word.

Smart people buy a benefit when it’s smart to do so. Smart people who make smart decisions makes a good starting point for a Customer.

They know when a benefit suits them when clearly communicated.

Communicate benefits with Pericles-like clarity.