Save Money Benefits
Do not assume Customers will grok how fantastic not spending money is.
Save money benefits need special clarity when communicating to Customers.
Do not assume they will grok how fantastic not spending money is.
Pave every square millimeter to the Customer of how your service rules because it saves money until they want to sell for you.
Some folks love saving money more than anything and will evangelize by nature.
Send them chocolates and such.
