Negative Market Realities

More market realities: the negative.

1) Small.

A Total Addressable Market of $100k, meaning if 100% of the potential customers used the tool 100% of the time it would produce less than a 40 hour a week job at this point in my life.

2) The market does not know it exists.

This means the company needs to educate the market, an expense.

Small and ignorant of itself. Not exactly Healthcare or Insurance or Advertising.

Hmmm...

Some positives live in here, too, though.